College LIFE

Fall 2017 Internship

Hello all and Happy New Year!

It’s been awhile, but I’ve been super busy (& lazy) since the end of the semester, and I finally have time to sit down and write about my internship.

So I was hired as the Marketing & Editorial Intern at Misha Nonoo, a minimalistic and sustainable brand that are run by the most amazing, driven and creative women I know (miss you, Iz). My fellow intern and I worked along side our supervisor Izzie doing the social media -from creating content on Photoshop to creating the Instagram schedule- as well as marketing research and brand designing. It was a crazy busy experience but I learned so much and I would not change a single thing. Like I said in my “Living the Dream (Thus Far)” blog post, I was exposed to and taught many different aspects of running a fashion brand and that experience will most likely land me my next big internship (stay tuned for that one).

But I think the most exciting project I worked on with Misha Nonoo was the personalization project – eek!  This project took about three months to complete, from design meetings to samples to shooting the project and then production, it was so cool  to be involved in the whole process. It’s something that I can always looks back to and feel proud of.

——————————————————— the process ———————————————————

It started with a design meeting with Misha – which I was initially so nervous about because I had only been there for a week or two and already I was being trusted with a huge design project.

 

Next was the photoshop and finding the exact height and width of the letters, and how she wanted them spaced and overlapped, etc., which was a constant cycle of getting the samples back, being told they weren’t right, and then going back to the drawing board – or, in my case, Illustrator (this was the longest process).

After this step, the other intern (Alexis) and I researched influencers, celebrities, editors, writers and more who we thought fit the brand and would most likely wear the product. Once we got a set – and approved – list, I got to work and created over 50 custom sets of initials to be put into production.

While we waited to get the blazers, we scheduled a photo shoot to showcase our newest pieces in the collection as well as the Personalization campaign.

So insane to see my work on a model and then online. Check it out HERE.

From then on it was boxing up the influencer blazers and dropping them off at apartments, PO boxes and FedEx with Alexis (which was actually really fun because we got to Uber around NYC for a couple of hours).

I had such an incredible time with Misha Nonoo and I am SO GRATEFUL to have had the opportunity to work there. I’m really looking forward to what 2018 has in store for me, because I’m not slowing down any time soon.

Thanks for reading, as always, and I’ll talk to you soon!

XOXO,

Tessa

P.S. Let’s make 2018 our year, yeah? No more procrastinating or “I can’t do that” or “I can’t go there.”

Let’s DO THIS.

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